Eight clients across eight different niches, each with its own real challenge, real approach, and real numbers behind it.
Before any strategy, I manually audit technical health, content gaps, and where competitors are winning that you aren't.
Crawlability, site speed, schema, and indexing issues get resolved first. No content strategy works on a broken technical base.
Priority goes to keywords tied to actual buying or conversion behavior, not high-volume terms that don't convert.
Every campaign gets measured against clicks and conversions that matter to the business, not just impressions.
Firearms brands face strict ad platform restrictions and a limited keyword inventory, so organic search has to carry far more weight than it does in most industries.
Technical SEO and compliant content structuring, built to work within the niche's restrictions instead of fighting against them.
Travel search is crowded with OTAs and aggregators. A small hospitality brand needs to win specific, high-intent searches rather than compete head-on for broad terms.
Targeted booking and destination keywords aimed at people actively planning a stay, not just browsing for ideas.
Real estate keywords are dominated by large listing portals. Ranking for broad terms rarely converts into actual buyer inquiries.
Shifted focus from traffic volume to buyer-intent keywords, the searches people make when they're close to actually contacting an agent.
A large product catalog with thin, duplicated, or missing on-page content across listings was limiting organic reach for individual products.
Systematic product page optimization across the whole catalog, instead of just fixing a handful of hero pages.
A local confectionery brand was competing against generic gift retailers for search visibility, with demand that spikes hard around specific seasons and occasions.
A content-first strategy built around gifting occasions and seasonal search patterns, timed to capture demand before it peaks.
News sites publish constantly, which makes crawl efficiency and indexing speed as important as the content itself. Slow indexing means stories lose relevance before they're even found.
Optimized site infrastructure for speed and faster indexability, so new stories get found while they're still timely.
Generic perfume search terms bring high traffic but low intent. The shoppers worth ranking for are the ones actively comparing prices before buying.
Targeted "price" and "review" style search terms specifically, sending traffic that's already close to a purchase decision straight to product pages.
Visa application searches are high-volume and highly competitive, with official government sites and large agencies dominating the results.
Ranked for the specific high-volume application keywords applicants actually search, building a consistent stream of daily applicant traffic.
Metrics shown are sourced from Google Search Console and Bing Webmaster Tools reporting for each client. Full reports available on request.
Let's talk about where your strategy is leaking traffic, and how to fix it.
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