Six real specialties. One goal: making your business impossible to miss.
Local SEO, Ecommerce SEO, Real Estate SEO, SaaS SEO, Content Writing, and Link Building, each one built around the specific way that industry actually wins on search, not a generic checklist applied to every client the same way.
Local SEO & Google Business Profile
When someone nearby searches for what you offer, you need to be the name they see first, not buried on page two behind competitors with a better-optimized listing.
- Full Google Business Profile audit and optimization across every field
- Cleanup of inconsistent NAP citations that dilute your local authority
- Local keyword targeting built around "near me" and location-specific intent
- Review strategy and response management that builds trust signals
"Captures high-intent 'near me' traffic that turns into calls and visits, not just impressions nobody acts on."
Ecommerce SEO
A product catalog full of technical issues is revenue quietly leaking out the back door. Category pages need to capture broad research-stage searches while product pages close the sale.
- Index bloat cleanup from poor faceted navigation and filter URLs
- Product Schema implementation so listings show price and reviews in search
- Category page strategy separated clearly from product page strategy
- Systematic optimization across the full catalog, not just hero products
"Minion Gadgets BD saw 392K impressions and 26.1K clicks after systematic product page optimization across their full catalog."
Real Estate SEO
Real estate search is dominated by large listing portals. Ranking for broad terms brings traffic that rarely converts. The businesses that win target the specific searches serious buyers actually make.
- Hyper-local siloing with deep content hubs for specific neighborhoods
- Real, useful data woven in: school ratings, commute times, local amenities
- Buyer-intent keyword targeting instead of broad, low-conversion terms
- Positioning as the local authority Google surfaces for serious buyers
"Veer & Sant Real Estate generated 1,870 targeted leads after shifting focus from traffic volume to buyer-intent keywords."
SaaS & Tech SEO
SaaS buyers research heavily before they ever fill out a demo form. Ranking for your product category alone isn't enough, you need to own the comparison and pain-point searches that happen right before a decision.
- Bottom-of-funnel content targeting pain-point and comparison queries
- "Alternatives to [competitor]" content built to capture switchers
- Topical authority clusters that shorten the overall sales cycle
- Content structured to turn readers into trial sign-ups, not just page views
"Built around the exact moment a buyer is comparing you against alternatives, not generic top-of-funnel awareness content."
Content Writing
Content built to rank and nothing else stops working the moment Google's algorithm shifts. Content built to genuinely help the reader, structured properly, keeps working, and increasingly gets pulled into AI-generated answers too.
- Content researched and written around real search intent, not keyword stuffing
- Human-reviewed, never published unedited straight from AI
- Structured with clear headings, direct answers, and sourced data
- Built to satisfy both a human reader and an AI system evaluating it
"Chocolate Mart BD grew to 1.3M impressions and 35.6K clicks through a content-first strategy timed around real seasonal demand."
Link Building & Digital PR
Bad links can get a site penalized. Real authority comes from being cited by other legitimate, relevant sites because you've actually earned it, built on genuinely useful content, not manipulative shortcuts.
- White-hat digital PR and outreach to relevant, high-authority sites
- Linkable assets built specifically to earn coverage: data studies, expert guides
- No PBNs, no spam link farms, no shortcuts that put your site at risk
- Focus on relevance and authority, not raw link volume
"Sublime Stays reached 775K impressions and 12.3K clicks by targeting genuine booking and destination intent, backed by earned authority."
AEO and GEO: getting cited by AI, not just ranked by Google
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are how your content gets pulled into AI-generated answers on ChatGPT, Perplexity, and Google's AI Overviews, not just listed among ten blue links. This isn't a separate add-on, it's woven into every service above, because the same signals that earn AI citations also strengthen your traditional rankings.
Same honest process, whichever service fits you
Audit first
Before any strategy, I manually audit technical health, content gaps, and where competitors are winning that you aren't.
Fix the foundation
Crawlability, site speed, schema, and indexing issues get resolved first, before any content strategy is layered on top.
Target real intent
Priority goes to keywords tied to actual buying or conversion behavior, not high-volume terms that don't convert.
Track revenue, not vanity
Every service gets measured against clicks and conversions that matter to your business, not just impressions.
What it's actually like to work together
"Working with Khalid helped us turn SEO into a real growth channel. Our organic traffic improved significantly, and the AI-focused content strategy gave us a stronger position in our niche."
"We were struggling with hidden technical issues and missed search opportunities. Khalid fixed the SEO foundation, improved the strategy, and helped us generate more qualified leads every month."
Questions people ask
Yes. Most engagements blend two or three of these services depending on what's actually limiting your growth. An ecommerce store might need both Ecommerce SEO and Content Writing, for example. A free audit determines the right mix, not a fixed package you're forced into.
These are the six most common categories I work in, but the underlying process, audit first, fix the technical foundation, target real intent, applies to any business. Message me your site and situation, and I'll tell you honestly whether it's a fit.
Technical fixes can show early movement within a few weeks. Meaningful traffic and ranking growth typically builds over 3 to 6 months, depending on how competitive your niche is. Anyone promising instant results across any of these six services isn't being straight with you.
No, and that's deliberate. AEO and GEO work is built into every one of the six services above, not sold as a separate add-on. The signals that get you cited by AI platforms are largely the same ones that strengthen your Google rankings, so treating them separately would mean doing the work twice.
I personally look at your site and tell you specifically what's working, what's not, and which of these services would actually move the needle. No generic sales script, no pressure. If it's not a fit, I'll tell you that too.
Which of these six is holding your business back right now?
Message me directly and I'll tell you honestly, based on your actual site, not a guess.
No lock-in contracts. No pressure. Just a straight answer about where you stand.